Team Project
In CX team, I’m responsible for creating design solutions by collaborating with Marketing,
Research and design teams including product, motion, and Reality Lab. With multidisciplinary background, we leverage digital channels and emerging technologies.
This project is for the iPhone 14 Yellow campaign, which is a continuation of, but a refreshed version of, the iPhone 14. We aimed to showcase an optimistic vibe and impact through the iPhone 14 Yellow, featuring an adorable character.
I was involved in the brand identity for WWDC 2023, including designing the keynote presentation. Collaborating closely with copywriters, motion designers, and UI designers, our aim was to represent the essence of the product in the brand identity. This was particularly important as Apple launched Vision Pro during WWDC 2023.
I was involved in the art direction process for new iMac by emphasizing on the power of the M3 chip. My responsibilities included designing wallpapers that complemented the innovative features of the chip, ensuring a visually compelling to engage and attract users.
Personal Project
This project is a Brand identity for an imaginary Bacteria Museum. In the reproduction process called binary fission, the bacterium, which is a single cell, divides into two identical daughter cells. I created an identity system that divides the element to make a new creature, inspired by the binary fission.
Oiji, a Refined Authentic Korean restaurant in Manhattan’s East Village explores traditional flavors and dishes while utilizing modern cooking techniques and ingredients, artful plating. In order to show the characteristics of a restaurant that pursues both a traditional Korean style and a modern style, I created a typeface and graphic elements.
Jeff Koons Exhibition
2020Award
Red dot: Brands & Communication Design
Red dot: Design Concept
Type Directors Club 67th
Youngones 2021
International Design Awards
To promote Jeff Koon’s retrospective exhibition at MOMA, design system and typeface were necessary for the publications. Inspired by ‘Balloon Dog’, which is his most famous work, the typeface made to emulate his balloon installation. The shape of the typeface that looks inflated and stuck represents the personality of his artwork: funny and playful.
This project is a Brand identity for Amalgamated Widget Museum, which is dedicated to history of tech products. Brand identity represents that like mathematics formula, technology has been constantly changing its outcomes such as shapes according to variables, while the principle is same.
This project is a Brand identity for an existing brand called Mütter Museum. It contains
a collection of anatomical and pathological specimens,
wax models, and antique medical equipment. I created brand identity inspired by the fact that people have own signature reflecting their personality.
The project was to rebrand the billboard magazine. Inspired by the Billboard chart, the rectangular shape was used for the design and layout. The shape emphasizes the information inside the shape, and the shape itself serves as a graphic element.
Nerdy is a young Korean street fashion brand, found in 2017. The brand takes own Korean interpretation of street culture in New York and expresses its individuality. The website was rebranded to promote Nerdy's 2020 F/W Collection and to highlight their personality: freedom, individuality, and diversity.
Hince is a Mood- Narrative Makeup Brand that expresses your full potential by building on natural beauty unique to you with its dense and rich colors. Renewal website gives people more convenient shopping environment with attractive interaction.
Kakao i is a Korean mobile app, which solves user's daily problems and tasks through AI Technology. The app provides various functions such as search engine, weather information, music, translation, and smart home features. The users can use the app even without touching the phone. Visually, the app features yellow color as the primary color, which gives a warm and friendly vibe to the users.