https://jieun.work jieun_design Sat, 23 Apr 2022 22:06:42 +0000 https://jieun.work en https://jieun.work/Index Sun, 13 Mar 2022 06:18:37 +0000 jieun_design https://jieun.work/Index Team Project <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/800b0bf64211e26416f403a0d44d12e402792e69fb5b46b9239f878b4d56930f/meta-logo-02.gif" data-mid="204593026" border="0" src="https://freight.cargo.site/w/1000/i/800b0bf64211e26416f403a0d44d12e402792e69fb5b46b9239f878b4d56930f/meta-logo-02.gif" /> Meta2023 - currentWork samples available upon request In CX team, I work cross functionally and collaborate with Marketing, Product Design, Reality Lab, Research, and Motion design teams to develop visual identity systems and brand elements, including logos, typography, color palettes, illustration, motion, iconography, photography and art direction. <img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/ec4253e26a2b5cc6f1ce27d33e9b7cf32216ca09c1648001a518d6cc21b5fb8d/hello-yellow.png" data-mid="206943410" border="0" src="https://freight.cargo.site/w/1000/i/ec4253e26a2b5cc6f1ce27d33e9b7cf32216ca09c1648001a518d6cc21b5fb8d/hello-yellow.png" /> iPhone 14 yellow2023Work samples available upon request This project is for the iPhone 14 Yellow campaign, which is a continuation of, but a refreshed version of, the iPhone 14. We aimed to showcase an optimistic vibe and impact through the iPhone 14 Yellow, featuring an adorable character.&nbsp; <img width="1200" height="616" width_o="1200" height_o="616" data-src="https://freight.cargo.site/t/original/i/b54364b1b108ee63199f9373c978dbfce1f1e48d3954a00dbc286deaa5169964/wwdc23.gif" data-mid="190685814" border="0" src="https://freight.cargo.site/w/1000/i/b54364b1b108ee63199f9373c978dbfce1f1e48d3954a00dbc286deaa5169964/wwdc23.gif" /> WWDC 20232023Work samples available upon request I was involved in the brand identity for WWDC 2023, including designing the keynote presentation. Collaborating closely with copywriters, motion designers, and UI designers, our aim was to represent the essence of the product in the brand identity. This was particularly important as Apple launched Vision Pro during WWDC 2023. <img width="2880" height="1548" width_o="2880" height_o="1548" data-src="https://freight.cargo.site/t/original/i/a4d994f0123a5e0f29a329e60fbbf568544dd8217f4ba144589a17f6b4114267/hero_endframe__fpycn08d62ai_large_2x.jpg" data-mid="206741249" border="0" src="https://freight.cargo.site/w/1000/i/a4d994f0123a5e0f29a329e60fbbf568544dd8217f4ba144589a17f6b4114267/hero_endframe__fpycn08d62ai_large_2x.jpg" /> iMac2023&nbsp;Work samples available upon request I was involved in the art direction process for new iMac by emphasizing on the power of the M3 chip. My responsibilities included designing wallpapers that complemented the innovative features of the chip, ensuring a visually compelling to engage and attract users. Personal Project <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/76abb34c1d1171a42356650411ea087089f452b57147b320dd6a3def3f37385a/bacteria-typeface-motion.gif" data-mid="136137867" border="0" src="https://freight.cargo.site/w/1000/i/76abb34c1d1171a42356650411ea087089f452b57147b320dd6a3def3f37385a/bacteria-typeface-motion.gif" /> Bacteria Museum2021AwardRed dot: Brands &amp; Communication Design Type Directors Club 68th This project is a Brand identity&nbsp; for an imaginary Bacteria Museum. In the reproduction process called binary fission, the bacterium, which is a single cell, divides into two identical daughter cells. I created an identity system that divides the element to make a new creature, inspired by the binary fission.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4c3c9f280135f3cf421eeeb1dfdec54f69b1f095cd4289aa289ee166a4fc1892/oiji_packaging.jpg" data-mid="210063654" border="0" src="https://freight.cargo.site/w/1000/i/4c3c9f280135f3cf421eeeb1dfdec54f69b1f095cd4289aa289ee166a4fc1892/oiji_packaging.jpg" /> Oiji 2021 &nbsp; &nbsp; Oiji, a Refined Authentic Korean restaurant in Manhattan’s East Village explores traditional flavors and dishes while utilizing modern cooking techniques and ingredients, artful plating. In order to show the characteristics of a restaurant that pursues both a traditional Korean style and a modern style, I created a typeface and graphic elements. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2589c8de2f67b17814d1a6c3aa84de6bae3ded466ac6ef207719937880081402/jeff-koons-title.png" data-mid="179148184" border="0" src="https://freight.cargo.site/w/1000/i/2589c8de2f67b17814d1a6c3aa84de6bae3ded466ac6ef207719937880081402/jeff-koons-title.png" /> Jeff Koons Exhibition2020 AwardRed dot: Brands &amp; Communication DesignRed dot: Design ConceptType Directors Club 67thYoungones 2021International Design Awards&nbsp; To promote Jeff Koon’s retrospective exhibition at MOMA, design system and typeface were necessary for the publications. Inspired by ‘Balloon Dog’, which is his most famous work, the typeface made to emulate his balloon installation. The shape of the typeface that looks inflated and stuck represents the personality of his artwork: funny and playful. Amalgamated Widget Museum2022 This project is a Brand identity&nbsp; for Amalgamated Widget Museum, which is dedicated to history of tech products. Brand identity represents that like mathematics formula, technology has been constantly changing its outcomes such as shapes according to variables, while the principle is same. <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/a09a1fdd0166d53f12f003a68abe8d52b7e0625e7cf86131b9b314b445efd267/mutter_wall_billboard02.jpg" data-mid="140488747" border="0" src="https://freight.cargo.site/w/1000/i/a09a1fdd0166d53f12f003a68abe8d52b7e0625e7cf86131b9b314b445efd267/mutter_wall_billboard02.jpg" /> Mütter Museum2022 This project is a Brand identity&nbsp; for an existing brand called Mütter Museum. It contains a collection of anatomical and pathological specimens, wax models, and antique medical equipment. I created brand identity inspired by the fact that people have own signature reflecting their personality. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cb53929ce1677a2310f19463a59260aeca83b8ea00a3cbcbf35febc6c82166fd/billboard-magazine.gif" data-mid="136137871" border="0" src="https://freight.cargo.site/w/1000/i/cb53929ce1677a2310f19463a59260aeca83b8ea00a3cbcbf35febc6c82166fd/billboard-magazine.gif" /> Billboard Magazine2020 AwardCommunication Arts The project was to rebrand the billboard magazine. Inspired by the Billboard chart, the rectangular shape was used for the design and layout. The shape emphasizes the information inside the shape, and the shape itself serves as a graphic element. Nerdy Microsite2020 AwardYoungones 2021Websitebx.jieunly.com Nerdy is a young Korean street fashion brand, found in 2017. The brand takes own Korean interpretation of street culture in New York and expresses its individuality. The website was rebranded to promote Nerdy's 2020 F/W Collection and to highlight their personality: freedom, individuality, and diversity. Hince UI2020 Websiteui.jieunly.com &nbsp; Hince is a Mood- Narrative Makeup Brand that expresses your full potential by building on natural beauty unique to you with its dense and rich colors. Renewal website gives people&nbsp; more convenient shopping environment with attractive interaction. Kakao i App 2020 Kakao i is a Korean mobile app, which solves user's daily problems and tasks through AI Technology. The app provides various functions such as search engine, weather information, music, translation, and smart home features. The users can use the app even without touching the phone. Visually, the app features yellow color as the primary color, which gives a warm and friendly vibe to the users. https://jieun.work/Info Sun, 13 Mar 2022 06:18:37 +0000 jieun_design https://jieun.work/Info Info <img width="1640" height="2100" width_o="1640" height_o="2100" data-src="https://freight.cargo.site/t/original/i/271cf0d1aed518a20623c5a8f5028cb2b7f473db216f3f3024d01747e19777fb/Jieun-Lee_portrait.png" data-mid="136137874" border="0" src="https://freight.cargo.site/w/1000/i/271cf0d1aed518a20623c5a8f5028cb2b7f473db216f3f3024d01747e19777fb/Jieun-Lee_portrait.png" /> Jieun Lee is a graphic designer(👩‍💻) based in New York. She is currently working at Meta and previously worked at Apple. She is genuinely interested(👀) in branding and interactive design, creating tailored solutions(🔑). Contact her(📩) if you are interested in her project.︎Email︎Behance︎Linked In Awards 2022Red dot: Brands &amp; Communication Design Type Director’s Club 68th Graphis New Talent Annual 2022&nbsp;Graphis New Talent Annual 2022Graphis New Talent Annual 2022 International Design AwardsInternational Design AwardsInternational Design Awards 2021 Red dot: Brands &amp; Communication DesignRed dot: Brands &amp; Communication DesignRed dot: Design Concept ADC Young OnesADC Young Ones Type Director’s Club 67th Graphis Design Annual 2022Communication Arts Bacteria MuseumBacteria Museum Jeff KoonsBillboard Magazine Opposite PostersJeff Koons Friends of the Ruin Billboard Magazine Jeff Koons Friends of the Ruin Jeff Koons Nerdy Microsite Jeff Koons Jeff Koons Friends of the Ruin Billboard Magazine Recognitions NYC Public Park Logo Design Friends of the Ruin https://jieun.work/Archive Tue, 15 Mar 2022 07:51:50 +0000 jieun_design https://jieun.work/Archive <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/d2fc85af04e5ed77f4527ff25caba486af15c10f5c0c0fc78612727a697716c6/tech-type.jpg" data-mid="136352093" border="0" src="https://freight.cargo.site/w/1000/i/d2fc85af04e5ed77f4527ff25caba486af15c10f5c0c0fc78612727a697716c6/tech-type.jpg" /> <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/8956525b9e33934cda9a3646b8c379394ba36ece5ae514becdabe488f537f288/tech.png" data-mid="136352089" border="0" src="https://freight.cargo.site/w/1000/i/8956525b9e33934cda9a3646b8c379394ba36ece5ae514becdabe488f537f288/tech.png" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/3d1c286b1bbf6cb49704abc9a4505ac3ec62c1bfbb636ad53dac4ef6dbad7dc7/greed-packaging-c4d2.gif" data-mid="140492649" border="0" src="https://freight.cargo.site/w/1000/i/3d1c286b1bbf6cb49704abc9a4505ac3ec62c1bfbb636ad53dac4ef6dbad7dc7/greed-packaging-c4d2.gif" /> <img width="2550" height="3301" width_o="2550" height_o="3301" data-src="https://freight.cargo.site/t/original/i/3d2301e3743bcf3a085d3fc2891563e89c47e9d09b88bd15e317a0194826da9e/mascot-01.jpg" data-mid="140492642" border="0" src="https://freight.cargo.site/w/1000/i/3d2301e3743bcf3a085d3fc2891563e89c47e9d09b88bd15e317a0194826da9e/mascot-01.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/b752d9b7549fcf4a8634704ad201191b13c41d6ace30e45098d45657661ca83c/Jieun-Lee-SAF_Presentation_Page_10.png" data-mid="136352034" border="0" src="https://freight.cargo.site/w/1000/i/b752d9b7549fcf4a8634704ad201191b13c41d6ace30e45098d45657661ca83c/Jieun-Lee-SAF_Presentation_Page_10.png" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/a021dc405181ce6b70b222082c7f74ac5ac2b91869629334077ebb29081f6fef/orange-packaging-c4d1.gif" data-mid="140492462" border="0" src="https://freight.cargo.site/w/1000/i/a021dc405181ce6b70b222082c7f74ac5ac2b91869629334077ebb29081f6fef/orange-packaging-c4d1.gif" /> https://jieun.work/Bacteria-Museum Sun, 13 Mar 2022 06:18:38 +0000 jieun_design https://jieun.work/Bacteria-Museum Bacteria Museum2021AwardRed dot: Brands &amp; Communication Design Type Directors Club 68th This project is a Brand identity&nbsp; for an imaginary Bacteria Museum. In the reproduction process called binary fission, the bacterium, which is a single cell, divides into two identical daughter cells. I created an identity system that divides the element to make a new creature, inspired by the binary fission. Inspiration <img width="5120" height="3413" width_o="5120" height_o="3413" data-src="https://freight.cargo.site/t/original/i/8073e587e829920e8bf26d0f4f09a68b975bb63d080a43d3d68c0c55ce88bef4/GettyImages-685024701.jpg" data-mid="136214387" border="0" src="https://freight.cargo.site/w/1000/i/8073e587e829920e8bf26d0f4f09a68b975bb63d080a43d3d68c0c55ce88bef4/GettyImages-685024701.jpg" /> reproduction process shape and color <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/285bb26d54b2de23762690f4cf1b6fca0ae7b8b0622bc18395f2140d8acf9b16/typeface03.jpg" data-mid="136214992" border="0" src="https://freight.cargo.site/w/1000/i/285bb26d54b2de23762690f4cf1b6fca0ae7b8b0622bc18395f2140d8acf9b16/typeface03.jpg" /> <img width="3900" height="2600" width_o="3900" height_o="2600" data-src="https://freight.cargo.site/t/original/i/7644e7068712921bc34c6ba6dcfee020f7fc4887efb5ea3fa5d6bcfa6ecac3f5/bacteria_Indoor-Signage_0425.jpg" data-mid="140584898" border="0" src="https://freight.cargo.site/w/1000/i/7644e7068712921bc34c6ba6dcfee020f7fc4887efb5ea3fa5d6bcfa6ecac3f5/bacteria_Indoor-Signage_0425.jpg" /> <img width="6000" height="4500" width_o="6000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/b70ca61c50d72f2870063ae1e7c26cf0d835978263076abdcc04986c438137cf/bacteria_Brochure_1221.jpg" data-mid="136215064" border="0" src="https://freight.cargo.site/w/1000/i/b70ca61c50d72f2870063ae1e7c26cf0d835978263076abdcc04986c438137cf/bacteria_Brochure_1221.jpg" /> <img width="1620" height="1080" width_o="1620" height_o="1080" data-src="https://freight.cargo.site/t/original/i/110fd6bdbfbe829d1fff3342100de6bc6fdcbbde19103e9ef8eef568c6a01252/bacteria_posters-mockup.jpg" data-mid="136215069" border="0" src="https://freight.cargo.site/w/1000/i/110fd6bdbfbe829d1fff3342100de6bc6fdcbbde19103e9ef8eef568c6a01252/bacteria_posters-mockup.jpg" /> <img width="5000" height="3750" width_o="5000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/b5f307a0c436d4cab594680031b31dbe644586fbba738e83e33ad87e326e31cb/bacteria_ticket.png" data-mid="136215031" border="0" src="https://freight.cargo.site/w/1000/i/b5f307a0c436d4cab594680031b31dbe644586fbba738e83e33ad87e326e31cb/bacteria_ticket.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d3f4286e1b4b45d1fcc8d99aaa97bc75ee2e79c670728dc3d44fec31750d3dd4/bacteria_id.jpg" data-mid="136215117" border="0" src="https://freight.cargo.site/w/1000/i/d3f4286e1b4b45d1fcc8d99aaa97bc75ee2e79c670728dc3d44fec31750d3dd4/bacteria_id.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/65127edafc26bdecf125bf321a5f3998dfcb6ed3ae66fd42aa9cdd50c206c6b5/bacteria_phone.jpg" data-mid="136215746" border="0" src="https://freight.cargo.site/w/1000/i/65127edafc26bdecf125bf321a5f3998dfcb6ed3ae66fd42aa9cdd50c206c6b5/bacteria_phone.jpg" /> https://jieun.work/Oiji Sun, 13 Mar 2022 06:18:39 +0000 jieun_design https://jieun.work/Oiji <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1945477f0b2f95704e51a16928051e441689f0f1c7a3bf2a5d21f504b992a5d8/oiji_packaging.jpg" data-mid="210063660" border="0" src="https://freight.cargo.site/w/1000/i/1945477f0b2f95704e51a16928051e441689f0f1c7a3bf2a5d21f504b992a5d8/oiji_packaging.jpg" /> Oiji 2021 &nbsp; &nbsp; Oiji, a Refined Authentic Korean restaurant in Manhattan’s East Village explores traditional flavors and dishes while utilizing modern cooking techniques and ingredients, artful plating. In order to show the characteristics of a restaurant that pursues both a traditional Korean style and a modern style, I created a typeface and graphic elements. Inspiration <img width="1513" height="1080" width_o="1513" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b3a6ec3e0ccde401cba51787c854b4cf14ebeb04a3c2f5a9c67f28598112746f/oiji_inspiration-1.jpg" data-mid="136310014" border="0" src="https://freight.cargo.site/w/1000/i/b3a6ec3e0ccde401cba51787c854b4cf14ebeb04a3c2f5a9c67f28598112746f/oiji_inspiration-1.jpg" /> <img width="1513" height="1080" width_o="1513" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f53f0c4d4482b6fbbed0d5a297fead7354331e0062312a22ef07b4ef23544b82/oiji_inspiration-2.jpg" data-mid="136311831" border="0" src="https://freight.cargo.site/w/1000/i/f53f0c4d4482b6fbbed0d5a297fead7354331e0062312a22ef07b4ef23544b82/oiji_inspiration-2.jpg" /> Modern Typeface + Korean Traditional Typeface Graphic Element <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a7cbb7615c0030e823f7bfdd11e115c5bbff5f89794af09a393cc3a2a1e9ff52/menu.jpg" data-mid="136222524" border="0" src="https://freight.cargo.site/w/1000/i/a7cbb7615c0030e823f7bfdd11e115c5bbff5f89794af09a393cc3a2a1e9ff52/menu.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d30244199593adb9d49afbbf193ce6749b99a93e35fed760db63c6281a4064bb/10.jpg" data-mid="136222752" border="0" src="https://freight.cargo.site/w/1000/i/d30244199593adb9d49afbbf193ce6749b99a93e35fed760db63c6281a4064bb/10.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/448cf974ca647ed830aab0b0d881fb0f297b64ff3fe82a2809770ccae7b0b565/11.jpg" data-mid="136222762" border="0" src="https://freight.cargo.site/w/1000/i/448cf974ca647ed830aab0b0d881fb0f297b64ff3fe82a2809770ccae7b0b565/11.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9553bd1b96ddd2d1126ebd813d68b348432af4933e11d3dac10b66b3ae900794/12.jpg" data-mid="136222763" border="0" src="https://freight.cargo.site/w/1000/i/9553bd1b96ddd2d1126ebd813d68b348432af4933e11d3dac10b66b3ae900794/12.jpg" /> <img width="1261" height="1296" width_o="1261" height_o="1296" data-src="https://freight.cargo.site/t/original/i/ae93eef29c815f80baa1857271e7e64dc3f91467e56b59212c9ef98fe6f091db/oiji-restaurant.jpg" data-mid="136222814" border="0" src="https://freight.cargo.site/w/1000/i/ae93eef29c815f80baa1857271e7e64dc3f91467e56b59212c9ef98fe6f091db/oiji-restaurant.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/94d58d2d715d764bc9fe4fc8c5af65a4807c7bfae67ab1374c3e8f34a27ef390/09.jpg" data-mid="136222750" border="0" src="https://freight.cargo.site/w/1000/i/94d58d2d715d764bc9fe4fc8c5af65a4807c7bfae67ab1374c3e8f34a27ef390/09.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6487bac09ee465fa9fe463817114ae65ae402980eccb3e2772dc1db393974ab4/oiji_logo-signage_0423.jpg" data-mid="140491266" border="0" src="https://freight.cargo.site/w/1000/i/6487bac09ee465fa9fe463817114ae65ae402980eccb3e2772dc1db393974ab4/oiji_logo-signage_0423.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6d221fea2f7efc195da3e9d8d77c28d23eb4301013f86428ec8c264f3f20b3f1/13.jpg" data-mid="136222765" border="0" src="https://freight.cargo.site/w/1000/i/6d221fea2f7efc195da3e9d8d77c28d23eb4301013f86428ec8c264f3f20b3f1/13.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c24e71539a133ada3f35e85d7e45a2e04eeeae8c0f61ef948a31fe5bb19819c1/14.jpg" data-mid="136222767" border="0" src="https://freight.cargo.site/w/1000/i/c24e71539a133ada3f35e85d7e45a2e04eeeae8c0f61ef948a31fe5bb19819c1/14.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/82859ce6a461e4b7879e630df0b0baf1bfd022fcf0b7e864ab40eda3773d05b3/oiji_packaging.jpg" data-mid="136222996" border="0" src="https://freight.cargo.site/w/1000/i/82859ce6a461e4b7879e630df0b0baf1bfd022fcf0b7e864ab40eda3773d05b3/oiji_packaging.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/21aed6347f758df0f839e1761f767516722e903f960fb9169dd05525f446e9c0/oiji_breaktime_0423.jpg" data-mid="140491265" border="0" src="https://freight.cargo.site/w/1000/i/21aed6347f758df0f839e1761f767516722e903f960fb9169dd05525f446e9c0/oiji_breaktime_0423.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/95bd0b7a780d5c639c64322fdfba1a4745f4601afcddb4c6629e8cf585e08cfd/17.jpg" data-mid="136222775" border="0" src="https://freight.cargo.site/w/1000/i/95bd0b7a780d5c639c64322fdfba1a4745f4601afcddb4c6629e8cf585e08cfd/17.jpg" /> https://jieun.work/Jeff-Koons-Exhibition Sun, 13 Mar 2022 06:18:38 +0000 jieun_design https://jieun.work/Jeff-Koons-Exhibition <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2589c8de2f67b17814d1a6c3aa84de6bae3ded466ac6ef207719937880081402/jeff-koons-title.png" data-mid="179148091" border="0" src="https://freight.cargo.site/w/1000/i/2589c8de2f67b17814d1a6c3aa84de6bae3ded466ac6ef207719937880081402/jeff-koons-title.png" /> Jeff Koons Exhibition2020 AwardRed dot: Brands &amp; Communication DesignRed dot: Design ConceptType Directors Club 67thYoungones 2021International Design Awards To promote Jeff Koon’s retrospective exhibition at MOMA, design system and type- face were necessary for the publications. Inspired by ‘Balloon Dog’, which is his most famous work, the typeface made to emulate his balloon installation. The shape of the typeface that looks inflated and stuck represents the personality of his artwork: funny and playful. Inspiration <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/4b1bae6247aa6f2c7df700a82fa987af7e9cab73cd4eeabef9d0f1f68dc948e0/jeff-koons-motive.png" data-mid="136224421" border="0" src="https://freight.cargo.site/w/1000/i/4b1bae6247aa6f2c7df700a82fa987af7e9cab73cd4eeabef9d0f1f68dc948e0/jeff-koons-motive.png" /> Balloon Shape <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/6e13d838fa544e24db4d5ae5652b77aef5c804df6f15f6382bb3ab54818376b0/jeff-koons-banner.png" data-mid="136224431" border="0" src="https://freight.cargo.site/w/1000/i/6e13d838fa544e24db4d5ae5652b77aef5c804df6f15f6382bb3ab54818376b0/jeff-koons-banner.png" /> <img width="5000" height="3750" width_o="5000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/0b282a04f27de001f11b77c561e6aa4d96265041a09e24b76b23498eef677ce8/jeff-koons-ticket.jpg" data-mid="136224466" border="0" src="https://freight.cargo.site/w/1000/i/0b282a04f27de001f11b77c561e6aa4d96265041a09e24b76b23498eef677ce8/jeff-koons-ticket.jpg" /> <img width="6000" height="3382" width_o="6000" height_o="3382" data-src="https://freight.cargo.site/t/original/i/049bcb344df0f7fc473acaf30ab32ea33bc305f00405ae92ba4bd4a7805168bb/jeff-koons-typeface2__10.jpg" data-mid="136224597" border="0" src="https://freight.cargo.site/w/1000/i/049bcb344df0f7fc473acaf30ab32ea33bc305f00405ae92ba4bd4a7805168bb/jeff-koons-typeface2__10.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6b2034d5b33c3e8632228fdd81be7d9fdb4919021c0005259958d077b6bb4999/jeff-koons-bag.png" data-mid="136224436" border="0" src="https://freight.cargo.site/w/1000/i/6b2034d5b33c3e8632228fdd81be7d9fdb4919021c0005259958d077b6bb4999/jeff-koons-bag.png" /> <img width="4600" height="2975" width_o="4600" height_o="2975" data-src="https://freight.cargo.site/t/original/i/bd0bd5531df3be92f9bd5628f7b3dc3d5f128588cf36018d9f68be098ff08299/jeff-koons-exhibition-wall3.jpg" data-mid="136224432" border="0" src="https://freight.cargo.site/w/1000/i/bd0bd5531df3be92f9bd5628f7b3dc3d5f128588cf36018d9f68be098ff08299/jeff-koons-exhibition-wall3.jpg" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/317e6f929f716aa00acd873616f9138a38b8189cc24f2c6c540c1711a9f0a0fd/jeff-koons04.jpg" data-mid="136224557" border="0" src="https://freight.cargo.site/w/1000/i/317e6f929f716aa00acd873616f9138a38b8189cc24f2c6c540c1711a9f0a0fd/jeff-koons04.jpg" /> https://jieun.work/Amalgamated-Widget-Museum Sat, 23 Apr 2022 22:06:42 +0000 jieun_design https://jieun.work/Amalgamated-Widget-Museum Amalgamated Widget Museum2022 This project is a Brand identity&nbsp; for Amalgamated Widget Museum, which is dedicated to history of tech products. Brand identity represents that like mathematics formula, technology has been constantly changing its outcomes such as shapes according to variables, while the principle is same.&nbsp; Inspiration <img width="3661" height="3289" width_o="3661" height_o="3289" data-src="https://freight.cargo.site/t/original/i/d9fbf49c901d354619a4da5308b5e1f5b8b616bb646a3bb08b211f1ee984b4f6/tech_inspiration01-5.jpg" data-mid="140488264" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/d9fbf49c901d354619a4da5308b5e1f5b8b616bb646a3bb08b211f1ee984b4f6/tech_inspiration01-5.jpg" /> <img width="4130" height="3586" width_o="4130" height_o="3586" data-src="https://freight.cargo.site/t/original/i/6c8604b98fbc72cbd2e1e54afc460c68406abc1c46a1b9ea77e3f2a56ba72faf/tech_inspiration02-1.jpg" data-mid="140484060" border="0" src="https://freight.cargo.site/w/1000/i/6c8604b98fbc72cbd2e1e54afc460c68406abc1c46a1b9ea77e3f2a56ba72faf/tech_inspiration02-1.jpg" /> mathematics coordinate system <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6a36f9929a49644793cc705191cec3334a7c00352830d98803988b78d5a2487d/tech_bracelet_0421.jpg" data-mid="140484149" border="0" src="https://freight.cargo.site/w/1000/i/6a36f9929a49644793cc705191cec3334a7c00352830d98803988b78d5a2487d/tech_bracelet_0421.jpg" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/2c0b6301c0d04f807d6bdcbf10ee77b5132d5787301b049a7348f4dfc4ada6d8/tech_business-card.jpg" data-mid="140484140" border="0" src="https://freight.cargo.site/w/1000/i/2c0b6301c0d04f807d6bdcbf10ee77b5132d5787301b049a7348f4dfc4ada6d8/tech_business-card.jpg" /> <img width="4795" height="3022" width_o="4795" height_o="3022" data-src="https://freight.cargo.site/t/original/i/b0ff05c0a2a38a3567fc43b3a2fe8a99394bca142b836ffa4e163b86569775be/tech_poster_0421.jpg" data-mid="140482293" border="0" src="https://freight.cargo.site/w/1000/i/b0ff05c0a2a38a3567fc43b3a2fe8a99394bca142b836ffa4e163b86569775be/tech_poster_0421.jpg" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/4ad30d6366440b43c6df8f510e1dceb8197ddaa380650a7b55f6d8f7112883fe/tech_smoking-signage.jpg" data-mid="140484722" border="0" src="https://freight.cargo.site/w/1000/i/4ad30d6366440b43c6df8f510e1dceb8197ddaa380650a7b55f6d8f7112883fe/tech_smoking-signage.jpg" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/882eaeb27f2abae54a252baa824fbced1c5e0dde31ad979bab4bc7c11c861c0b/tech_wayfinding.jpg" data-mid="140482297" border="0" src="https://freight.cargo.site/w/1000/i/882eaeb27f2abae54a252baa824fbced1c5e0dde31ad979bab4bc7c11c861c0b/tech_wayfinding.jpg" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/1893c6f5dfe1de0b68ec16344fa5ddcae05130e0ea616e929eb67b75695a5662/tech_counter.jpg" data-mid="140484757" border="0" src="https://freight.cargo.site/w/1000/i/1893c6f5dfe1de0b68ec16344fa5ddcae05130e0ea616e929eb67b75695a5662/tech_counter.jpg" /> https://jieun.work/Mutter-Museum Sun, 13 Mar 2022 06:18:38 +0000 jieun_design https://jieun.work/Mutter-Museum <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/3f09706bebc8e501907d2a125a9e2dcc4f5e81faab9a1e6916bf3a21d670595b/mutter_wall_billboard02.jpg" data-mid="138665710" border="0" src="https://freight.cargo.site/w/1000/i/3f09706bebc8e501907d2a125a9e2dcc4f5e81faab9a1e6916bf3a21d670595b/mutter_wall_billboard02.jpg" /> Mütter Museum2022 This project is a Brand identity&nbsp; for an existing brand called Mütter Museum. It contains a collection of anatomical and pathological specimens, wax models, and antique medical equipment. I created brand identity inspired by the fact that people have own signature reflecting their personality. Inspiration<img width="1920" height="980" width_o="1920" height_o="980" data-src="https://freight.cargo.site/t/original/i/39b498ea0675eaab45743ea325f4de0de1813dd82fcb7626230c30ac1126c4ac/logo_0403_980.gif" data-mid="138660375" border="0" src="https://freight.cargo.site/w/1000/i/39b498ea0675eaab45743ea325f4de0de1813dd82fcb7626230c30ac1126c4ac/logo_0403_980.gif" />Signature <img width="6700" height="5304" width_o="6700" height_o="5304" data-src="https://freight.cargo.site/t/original/i/057979581141677573713e0c44cf656acd2797bc2dc834a9f2c72a2ca10dd11a/business-card.jpg" data-mid="136138491" border="0" src="https://freight.cargo.site/w/1000/i/057979581141677573713e0c44cf656acd2797bc2dc834a9f2c72a2ca10dd11a/business-card.jpg" /> <img width="3749" height="2109" width_o="3749" height_o="2109" data-src="https://freight.cargo.site/t/original/i/f59edff143116b9d82b713baa0057a35a91a052c48c3d6224fb42825975d77e5/mutter_id.jpg" data-mid="136138394" border="0" src="https://freight.cargo.site/w/1000/i/f59edff143116b9d82b713baa0057a35a91a052c48c3d6224fb42825975d77e5/mutter_id.jpg" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/777c33607993210fd6f731e5ce50e9bf017a1ce9e9c256d201b538647fb04ee0/wayfinding.jpg" data-mid="136138428" border="0" src="https://freight.cargo.site/w/1000/i/777c33607993210fd6f731e5ce50e9bf017a1ce9e9c256d201b538647fb04ee0/wayfinding.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/c29b87a01a438822f99970d41870b25968dcba4ad9ced31a982815b91ff3be6e/wayfinding_scene.jpg" data-mid="136138776" border="0" src="https://freight.cargo.site/w/1000/i/c29b87a01a438822f99970d41870b25968dcba4ad9ced31a982815b91ff3be6e/wayfinding_scene.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4f47bfdad6ce15e3ee632fbb79a94058ddaa2ae4507d4014c87103e1967758b6/wall.jpg" data-mid="136138391" border="0" src="https://freight.cargo.site/w/1000/i/4f47bfdad6ce15e3ee632fbb79a94058ddaa2ae4507d4014c87103e1967758b6/wall.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9b7180ac77bf324751d63f59b4be58280655c30a7d34b4b60664b9863146d85c/display.jpg" data-mid="136138354" border="0" src="https://freight.cargo.site/w/1000/i/9b7180ac77bf324751d63f59b4be58280655c30a7d34b4b60664b9863146d85c/display.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/98e8bd002d03da8b0fbe5dbc7059f284e24d51995988b685b7eff6cf66317e97/mutter_thumb.jpeg" data-mid="140480654" border="0" src="https://freight.cargo.site/w/1000/i/98e8bd002d03da8b0fbe5dbc7059f284e24d51995988b685b7eff6cf66317e97/mutter_thumb.jpeg" /> https://jieun.work/Billboard-Magazine Sun, 13 Mar 2022 06:18:39 +0000 jieun_design https://jieun.work/Billboard-Magazine <img width="3500" height="2300" width_o="3500" height_o="2300" data-src="https://freight.cargo.site/t/original/i/1552f8afdebb0ce5483fcf72294d23c1c22af55ba3415a7f680e2764abfc537a/billboard-cover.png" data-mid="136226832" border="0" src="https://freight.cargo.site/w/1000/i/1552f8afdebb0ce5483fcf72294d23c1c22af55ba3415a7f680e2764abfc537a/billboard-cover.png" /> Billboard Magazine2020 AwardCommunication ArtsGraphis Gold Award The project was to rebrand the billboard magazine. Inspired by the Billboard chart, the rectangular shape was used for the design and layout. The shape emphasizes the information inside the shape, and the shape itself serves as a graphic element. Inspiration Rectangular Shape <img width="9723" height="7292" width_o="9723" height_o="7292" data-src="https://freight.cargo.site/t/original/i/30effcadd4206aded2e1b24b9f234f459db760aa2fab41f099823de72fb213a4/spread01.png" data-mid="136226846" border="0" src="https://freight.cargo.site/w/1000/i/30effcadd4206aded2e1b24b9f234f459db760aa2fab41f099823de72fb213a4/spread01.png" /> <img width="9723" height="7292" width_o="9723" height_o="7292" data-src="https://freight.cargo.site/t/original/i/c8fbd0a0705ff9627cd253df761353dcfc6cba303c19e270ed0e033848b870a0/spread02.png" data-mid="136226847" border="0" src="https://freight.cargo.site/w/1000/i/c8fbd0a0705ff9627cd253df761353dcfc6cba303c19e270ed0e033848b870a0/spread02.png" /> <img width="9723" height="7292" width_o="9723" height_o="7292" data-src="https://freight.cargo.site/t/original/i/cf4518f8b6bcc42a9497e0db9c2c02de162a96cd326fae07e5742d774278a26a/spread04.png" data-mid="136226849" border="0" src="https://freight.cargo.site/w/1000/i/cf4518f8b6bcc42a9497e0db9c2c02de162a96cd326fae07e5742d774278a26a/spread04.png" /> <img width="1920" height="1179" width_o="1920" height_o="1179" data-src="https://freight.cargo.site/t/original/i/ae1afd9def4eb7594a755060e52fe398bb4880fbbf23bd553735d2a1612112ff/billboard06.png" data-mid="136226888" border="0" src="https://freight.cargo.site/w/1000/i/ae1afd9def4eb7594a755060e52fe398bb4880fbbf23bd553735d2a1612112ff/billboard06.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9a49daf76c84638f074aa584ab8c56975716aa38a8fcd7fb33cad81d11455124/billboard-magazine.gif" data-mid="136226910" border="0" src="https://freight.cargo.site/w/1000/i/9a49daf76c84638f074aa584ab8c56975716aa38a8fcd7fb33cad81d11455124/billboard-magazine.gif" /> https://jieun.work/Friends-of-the-Ruin Sun, 13 Mar 2022 06:18:39 +0000 jieun_design https://jieun.work/Friends-of-the-Ruin <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a5776a6d5f2b58819e83c485eca1044bdc6b7e7d2f726ffb10af08076fd8e4e6/Friends-of-the-Ruin_05.jpg" data-mid="136226120" border="0" src="https://freight.cargo.site/w/1000/i/a5776a6d5f2b58819e83c485eca1044bdc6b7e7d2f726ffb10af08076fd8e4e6/Friends-of-the-Ruin_05.jpg" /> Friends of the Ruin2020 AwardRed dot: Brands &amp; Communication DesignGraphisWebsite https://www.theruin.org/ On Roosevelt Island of New York, the historical Smallpox Hospital stood since 1856. However, after the pandemic and destruction due to fire, the site has been neglected by the public for decades. To revive this historical site, Friends of the Ruin (non-profit organization) has set a mission to regain the public's interest in this site and complete adaptive reuse of the building as open public space. In order to achieve this goal, rebranding Friends of the Ruin was crucial to portray the intention and vibe of the organization.&nbsp;The logo is a combination of the letter F and R to form the letter R as a whole. The intention was to portray how Friends of Ruins adapt the remains of the historical site into one new harmonious public space. Just like the ruin, each letter is incomplete and unstable. Yet, they support each other to create a harmonious one solid form. Inspiration <img width="2500" height="1315" width_o="2500" height_o="1315" data-src="https://freight.cargo.site/t/original/i/ccec17f9919f7633487c1883c0f452bb76fabdae35dc3792db3d6e312a7d53de/the-ruin_img.jpeg" data-mid="136310777" border="0" src="https://freight.cargo.site/w/1000/i/ccec17f9919f7633487c1883c0f452bb76fabdae35dc3792db3d6e312a7d53de/the-ruin_img.jpeg" /> How Friends of the Ruin adapt the remains of the historical site into one new harmonious public space <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/ac5dfc559ec8f9d2f60418d6e1a61d167f67a72525eb2e6298e7f2c2e5f7e68b/Friends-of-the-Ruin_02.jpg" data-mid="136225987" border="0" src="https://freight.cargo.site/w/1000/i/ac5dfc559ec8f9d2f60418d6e1a61d167f67a72525eb2e6298e7f2c2e5f7e68b/Friends-of-the-Ruin_02.jpg" /> <img width="6152" height="3460" width_o="6152" height_o="3460" data-src="https://freight.cargo.site/t/original/i/6d4a665d3e386968049702bd4bcccb1ae6bdabcff5b318961eddcd453bf9a197/Friends-of-the-Ruin_03.jpg" data-mid="136226049" border="0" src="https://freight.cargo.site/w/1000/i/6d4a665d3e386968049702bd4bcccb1ae6bdabcff5b318961eddcd453bf9a197/Friends-of-the-Ruin_03.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e2772ef3f0eb0056d0bca6e6181f698d960c604b2a36170b6538a36f32e2ff6d/Friends-of-the-Ruin_06.jpg" data-mid="136226163" border="0" src="https://freight.cargo.site/w/1000/i/e2772ef3f0eb0056d0bca6e6181f698d960c604b2a36170b6538a36f32e2ff6d/Friends-of-the-Ruin_06.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a5776a6d5f2b58819e83c485eca1044bdc6b7e7d2f726ffb10af08076fd8e4e6/Friends-of-the-Ruin_05.jpg" data-mid="136226120" border="0" src="https://freight.cargo.site/w/1000/i/a5776a6d5f2b58819e83c485eca1044bdc6b7e7d2f726ffb10af08076fd8e4e6/Friends-of-the-Ruin_05.jpg" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/42eb5ded75f5a12d634f4430e815dc40eae1d7d3d6e70a71811e4b52ef9fdb9c/Friends-of-the-Ruin_04.jpg" data-mid="136226315" border="0" src="https://freight.cargo.site/w/1000/i/42eb5ded75f5a12d634f4430e815dc40eae1d7d3d6e70a71811e4b52ef9fdb9c/Friends-of-the-Ruin_04.jpg" /> <img width="3746" height="2108" width_o="3746" height_o="2108" data-src="https://freight.cargo.site/t/original/i/9eef34ab38da6af99ab2e32852767cac6143e2a9f6ff02df364b0ccb7bf91de6/Friends-of-the-Ruin_08.jpg" data-mid="136226221" border="0" src="https://freight.cargo.site/w/1000/i/9eef34ab38da6af99ab2e32852767cac6143e2a9f6ff02df364b0ccb7bf91de6/Friends-of-the-Ruin_08.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/5be51df8e1adf6e770423886d5ddb56c2217424ac712f7c56c57c32accca5599/Friends-of-the-Ruin_09.jpg" data-mid="136226247" border="0" src="https://freight.cargo.site/w/1000/i/5be51df8e1adf6e770423886d5ddb56c2217424ac712f7c56c57c32accca5599/Friends-of-the-Ruin_09.jpg" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/097b95f8bd6acbc81dc908eb2ad5135483f2c4ffefbaec60b2164668302b78a7/web.jpg" data-mid="136226313" border="0" src="https://freight.cargo.site/w/1000/i/097b95f8bd6acbc81dc908eb2ad5135483f2c4ffefbaec60b2164668302b78a7/web.jpg" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/eecaeb0f45950617f4d7b789c790df5a3cd7659e4020220f29b201691465a7f9/Friends-of-the-Ruin_11.jpg" data-mid="136226275" border="0" src="https://freight.cargo.site/w/1000/i/eecaeb0f45950617f4d7b789c790df5a3cd7659e4020220f29b201691465a7f9/Friends-of-the-Ruin_11.jpg" />