Team Project

Meta

2023 - current

Work samples available upon request

In CX team, I work cross functionally and collaborate with Marketing, Product Design, Reality Lab, Research, and Motion design teams to develop visual identity systems and brand elements, including logos, typography, color palettes, illustration, motion, iconography, photography and art direction.

iPhone 14 yellow

2023

Work samples available upon request

This project is for the iPhone 14 Yellow campaign, which is a continuation of, but a refreshed version of, the iPhone 14. We aimed to showcase an optimistic vibe and impact through the iPhone 14 Yellow, featuring an adorable character.

WWDC 2023

2023

Work samples available upon request

I was involved in the brand identity for WWDC 2023, including designing the keynote presentation. Collaborating closely with copywriters, motion designers, and UI designers, our aim was to represent the essence of the product in the brand identity. This was particularly important as Apple launched Vision Pro during WWDC 2023.

iMac

2023

Work samples available upon request

I was involved in the art direction process for new iMac by emphasizing on the power of the M3 chip. My responsibilities included designing wallpapers that complemented the innovative features of the chip, ensuring a visually compelling to engage and attract users.

Personal Project

Bacteria Museum

2021

Award
Red dot: Brands & Communication Design
Type Directors Club 68th

This project is a Brand identity for an imaginary Bacteria Museum. In the reproduction process called binary fission, the bacterium, which is a single cell, divides into two identical daughter cells. I created an identity system that divides the element to make a new creature, inspired by the binary fission.

Oiji

2021

Oiji, a Refined Authentic Korean restaurant in Manhattan’s East Village explores traditional flavors and dishes while utilizing modern cooking techniques and ingredients, artful plating. In order to show the characteristics of a restaurant that pursues both a traditional Korean style and a modern style, I created a typeface and graphic elements.

Jeff Koons Exhibition

2020

Award
Red dot: Brands & Communication Design
Red dot: Design Concept
Type Directors Club 67th
Youngones 2021
International Design Awards

To promote Jeff Koon’s retrospective exhibition at MOMA, design system and typeface were necessary for the publications. Inspired by ‘Balloon Dog’, which is his most famous work, the typeface made to emulate his balloon installation. The shape of the typeface that looks inflated and stuck represents the personality of his artwork: funny and playful.

Amalgamated Widget Museum

2022

This project is a Brand identity for Amalgamated Widget Museum, which is dedicated to history of tech products. Brand identity represents that like mathematics formula, technology has been constantly changing its outcomes such as shapes according to variables, while the principle is same.

Mütter Museum

2022

This project is a Brand identity for an existing brand called Mütter Museum. It contains a collection of anatomical and pathological specimens, wax models, and antique medical equipment. I created brand identity inspired by the fact that people have own signature reflecting their personality.

Billboard Magazine

2020

Award
Communication Arts

The project was to rebrand the billboard magazine. Inspired by the Billboard chart, the rectangular shape was used for the design and layout. The shape emphasizes the information inside the shape, and the shape itself serves as a graphic element.

Nerdy Microsite

2020
Award
Youngones 2021

Website
bx.jieunly.com

Nerdy is a young Korean street fashion brand, found in 2017. The brand takes own Korean interpretation of street culture in New York and expresses its individuality. The website was rebranded to promote Nerdy's 2020 F/W Collection and to highlight their personality: freedom, individuality, and diversity.

Hince UI

2020

Website
ui.jieunly.com

Hince is a Mood- Narrative Makeup Brand that expresses your full potential by building on natural beauty unique to you with its dense and rich colors. Renewal website gives people more convenient shopping environment with attractive interaction.

Kakao i App

2020

Kakao i is a Korean mobile app, which solves user's daily problems and tasks through AI Technology. The app provides various functions such as search engine, weather information, music, translation, and smart home features. The users can use the app even without touching the phone. Visually, the app features yellow color as the primary color, which gives a warm and friendly vibe to the users.

︎ Jieun Lee

Team Project

MetaiPhone 14 YellowWWDC 2023 iMac

Personal Project

Bacteria MuseumOiji

Jeff Koons Exhibition Amalgamated Widget Museum Mütter MuseumBillboard MagazineNerdy Microsite

Hince UI

Kakao i App

Info

About Archive

︎ Jieun Lee

Meta
iPhone 14 Yellow
WWDC 2023

iMac

Bacteria Museum
Oiji

Jeff Koons Exhibition

Amalgamated Widget Museum

Mütter Museum
Billboard Magazine
Nerdy Microsite

About
Archive