Jeff Koons Exhibition

2020

Award
Red dot: Brands & Communication Design
Red dot: Design Concept
Type Directors Club 67th
Youngones 2021
International Design Awards

To promote Jeff Koon’s retrospective exhibition at MOMA, design system and type- face were necessary for the publications. Inspired by ‘Balloon Dog’, which is his most famous work, the typeface made to emulate his balloon installation. The shape of the typeface that looks inflated and stuck represents the personality of his artwork: funny and playful.