This project is a Brand identity for an imaginary Bacteria Museum. In the reproduction process called binary fission, the bacterium, which is a single cell, divides into two identical daughter cells. I created an identity system that divides the element to make a new creature, inspired by the binary fission.
Inspiration
reproduction process
shape and color
Oiji
2021Oiji, a Refined Authentic Korean restaurant in Manhattan’s East Village explores traditional flavors and dishes while utilizing modern cooking techniques and ingredients, artful plating. In order to show the characteristics of a restaurant that pursues both a traditional Korean style and a modern style, I created a typeface and graphic elements.
Inspiration
Modern Typeface + Korean Traditional Typeface
Graphic Element
Jeff Koons Exhibition
2020Award
Red dot: Brands & Communication Design
Red dot: Design Concept
Type Directors Club 67th
Youngones 2021
International Design Awards
To promote Jeff Koon’s retrospective exhibition at MOMA, design system and type- face were necessary for the publications. Inspired by ‘Balloon Dog’, which is his most famous work, the typeface made to emulate his balloon installation. The shape of the typeface that looks inflated and stuck represents the personality of his artwork: funny and playful.
Inspiration
Balloon Shape
Amalgamated Widget Museum
2022This project is a Brand identity for Amalgamated Widget Museum, which is dedicated to history of tech products. Brand identity represents that like mathematics formula, technology has been constantly changing its outcomes such as shapes according to variables, while the principle is same.
Inspiration
mathematics
coordinate system
Mütter Museum
2022This project is a Brand identity for an existing brand called Mütter Museum. It contains a collection of anatomical and pathological specimens, wax models, and antique medical equipment. I created brand identity inspired by the fact that people have own signature reflecting their personality.
Inspiration
Signature
